Metrics for measuring advertising effectiveness
Duration: 3 h
The course aims to introduce how to use modern metrics to quantify the value of marketing and improve marketing performance. It covers both the theoretical and practical principles of planning and organization of marketing research, review of current arrangements and approaches for collecting and processing marketing information and ways of its comprehensive analysis.
Pre-requisites: Marketing researches, consumer behavior, marketing campaigns planning, content marketing.
Dr. Nazar Fihun
Place of employment: Department of Marketing and Logistics, National University " Lvivska Polytechnika "